Posts Tagged ‘Search Engines’

If You Build It, They Will Come…

Monday, June 8th, 2009

If You Build It, They Will Come…

If you think you built your site and visitors will come “No they won’t”. In this cyber world, making a site is not sufficient. If there are zero links directing to your web site, nobody is going to click it. The web site will not even be registered in any of the SEs without a few inbound links. To catch web traffic, you’ll have to do some publicity.

Web Directories

The introductory part of any publicity effort is web directories, although they may not direct a lot of traffic, but will serve in your web site search engine positioning. A good e-zine of costless, non-reciprocal, SE friendly directories can be search out from net.

Pay Per Click (PPC) advertisement

This advertisement is done by Search Engines, like Yahoo! offer Overture, and contextual advertisement and Google has AdWords. Be careful, it is very easy to lose a big amount of your hard earned money for no results using these helps if you’re new in line.  Better to confirm your keywords are rightly placed, and, in preference, not extremely competitor, and that your sales copy is good before attempting this.
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Tips on buying a domain

Wednesday, June 3rd, 2009

TIP 1 – Domain Name Search

With thousands of people registering domain names every day, its getting harder to find the domain name you want.

There are a number of domain name generator sites out there that allow you to input keywords (relating to your new website, ie, pet birds) and search for available domain names using a combination of words related to your keyword.

This is a great time saver and you’ll usually find domain names you never thought of before that are perfect for your site.

Go to http://www.nameboy.com

TIP 2 - Do some Domain Name Checking first…

Ok, so you’ve found the domain name you want to buy, now what?

Before you register any domain name, always check if the domain was registered previously and if that domain name has been penalised by search engines or used by email spammers – otherwise you are going be facing an uphill battle getting your new site indexed by the search engines.

So how does one check any domain for such penalties? Use the WAYBACK Machine located at http://www.archive.org/web/web.php

Its free to use and saves you from registering domains that are penalised.

TIP 3 – Where to purchase Domain Names…

There are numerous domain name registrars on the Internet. The price per domain per year can vary enormously from registrar to registrar.

Domain registration is cheap these days and you should not be paying any more than $9 domain per year, that includes all the domain extensions like .info, .biz, etc.

I like using http://www.itsyourdomain.com for all my domain registrations and searches. Its cheap at only $7.92 per year for all domain extensions and comes with a control panel where you can easily manage all your domains.

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Google Adsense (The Good)

Wednesday, June 3rd, 2009

AdSense allows website owners to earn money from their sites in a way that they couldn’t do before. All they have to do is put the AdSense code in their pages, and some visitors to the site will click on the ads that are displayed. The more visitors a site gets, the more people will click on the ads, and the more money the site owner will make. Because the ads are contextual, they match the content of the pages they are displayed on, which suits the advertisers because it drives people who are interested in their topic to their sites, and they only pay when people click on their ads.

Everyone is happy. Google makes lots of money, advertisers get lots of targeted traffic and only pay for ad impressions when someone clicks on them, Web users can find more things that they are interested in, and website owners can make anything from a small amount of money to a very large amount of money. Even the earnings from tiny websites can often offset or pay for the upkeep of the sites – hosting, for instance. Google created a system where everyone is a winner, and if people hadn’t taken advantage of it in ways that weren’t intended, everyone would still be happy.

Here endeth the “Good” side of AdSense. Google’s creation is excellent, but in launching it, they inadvertantly created something of a monster that just keeps growing.

Some people soon realised that they could capitalise on AdSense in ways that would be detrimental to the Web, to Web users, and to search engines, including Google itself. A new off-white, and sometimes positively black, industry was born.

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